Jason Wu X Cat Person

Cat Person was a direct-to-consumer cat care company bringing taste and craft to the entire cat space. My job was to elevate the brand and the cat-person relationship in pop culture. In fall 2021, Cat Person designed a new product line, including a litter box and scoop together with fashion designer and cat person, Jason Wu: Haute CATure. We promoted the collection with OOH and a capsule launch film. We made the entire 360 campaign in-house with freelance support.

Role: Creative Director, Head of Creative

BRAND

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Credits

As Head of Creative, I was in charge of hiring and managing all Creative Department talent. I love these people a ridiculous amount. Fostering their inner tabby cats was the highlight of my job.

Designer: Jahan Hashemi
Designer: Jasmine Zhang
Copywriter: Andrea Rose
PMs: Areta Gjicali, Theresa Liliebird 

I am grateful to the amazing freelancers who partnered with us during my time at Cat Person. Specifically:

Social & Photo Director: Anna McKenzie
Email Designer: McKenna Houge 

CW/AD: Mary Daughterman (Cat Dads, Holiday 2020 Photo Direction)
CDs: January Stell and Scott Ginsberg (Jason Wu Campaign) 
Producers: Kim Cross (Cat Dads) Katherine Cheng & Jennifer Moore Bell (Jason Wu)
Production Advisor: Niki Polyocan
Producer and Photo Rep: Emily Heller & Jellybean Studios (Holiday 2020 & Growth Video Shoots)

Next

CAT PERSON: THE BRAND