It takes three seconds for someone to Tweet and less than three seconds to Retweet. We wanted to change this thoughtless action of Retweeting into a meaningful one. So, we Retweeted 33 of Diet Coke’s biggest fans’ tweets in a way that matched their love for the brand, to help celebrate 33 years of Diet Coke’s unique and unforgettable taste. 

In this campaign, we mixed traditional and nontraditional media, like OOH billboards and direct mail, with Twitter for Diet Coke's most successful social media campaign to date.