AB INbev’s hottest new seltzer had a problem: how could they stand out in a sea of sameness? Sometimes that answer is as easy as two little dots staring you in the face. Nütrl’s umlaut is as made up as its Swedish sounding name, so we leaned into that and created a flavor ambassador that was all about minimal ingredients and great taste. We worked with SNL comedian Chloe Fineman to bring our character of a vodka seltzer sommelier to life in TV, online video and OOH.